- Support the health, well-being and development of children and their families
- Share products, activities and information that facilitate quality time together
- Help parents and children appreciate the simpler things in life and to focus on things that really matter
- Use peer reviewed research and expert opinion to inform each of our Happy Little Bundles
- Favour quality interactions and experiences over consumerism
- Direct a proportion of our profits to promote the health, wellbeing and development of children and families who are disadvantaged or struggling in some way
We want to change the world one little bundle at a time!